About

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Charmaine Wyland

Freelance Creative Director / Art Director / Digital Designer
info@starvethebards.com

Notes about work

A lot of my most recent work involves projects in the midst of long development cycles and new business pitches; both types of work cannot be published on this site currently due to confidentiality contracts, but can be presented during consultation (if appropriate).

Philosophy

Creativity shouldn’t be defined by a title or a particular skill. And for those who choose to spread out into varied creative territories and skill sets, titles can be extremely limiting. So, I call myself a “creative director” but my skills go beyond making things look pretty or concocting some clever ways to make people pay attention; I also apply some stone hard logic when it comes to things like user experience, some sociology principles when it comes to consumer behavior, and a fair bit of pragmatic business/marketing strategy and savvy to help ensure everything actually works in the real world.

Experience

My experience spans over 12 years within several types of media, industries, clients (big and small), and even continents…

But some of my specialised skills include:

  • Overarching brand creation, building and positioning
  • Creative digital strategy including social media
  • Media agnostic approach to ad campaign conceptualization
  • Design and art direction skills for advertising, websites, social media, and branding
  • User interface design and information architecture experience for marcom, social and e-commerce sites
  • Print design and digital illustration skills
  • Creative team management
  • Experimental mixology
  • An ability to drink enough coffee to kill a small horse…





Some of the agencies and companies I’ve worked with include:

  • Razorfish NY
  • Publicis
  • McKinney & Silver
  • MRM London
  • Profero London
  • Fortune Cookie
  • Draft FCB
  • Westfield London
  • Hotels.com
  • The Bowery Presents
  • QVC UK





Having bounced around the world a bit, I’ve got a fair bit of experience working in the following cities/metro areas:

  • London (UK)
  • Dublin (EIRE)
  • New York (US)
  • San Francisco and Silicon Valley (US)
  • Seattle/Redmond, WA (US)
  • Research Triangle: Raleigh/Durham/Chapel Hill (US)





The client list is dizzyingly long and includes both Blue Chip clients as well as smaller companies trying to make their way. Best to ask directly for a tailored list as per industry or project focus, but here are a few to give you an idea:

  • Intel
  • Sony
  • Audi
  • American Express
  • TED Conference
  • KEXP.org (independent radio)
  • Proctor & Gamble / Unilever
  • T-Mobile
  • Snapfish.com
  • Travelocity / LastMinute.com / Hotels.com





If you have any questions or any projects you’d like to discuss, please drop a line to:


Charmaine Wyland
Freelance Creative Director / Digital Designer

info@starvethebards.com



Links

KEXP campaign credits
ghd Pitch – Paul Jason’s Portfolio
Intrahealth Open