In-House or Agency?

First off, there’s this article that’s been making the rounds: http://bit.ly/2FQ6ETf Regardless of your opinions of the specific ads or of either Apple or TBWA\Chiat\etc. it brings up the age old question of which creative functions should be done in-house […]

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R-E-S-P-E-C-T

Respecting your customer; respecting your audience. That should seem like a smart, obvious business approach. But often this notion can be put on the shelf when creatives are briefed. Design is a business, like anything else. Advertising definitely is. And […]

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Digital and “Demand”

Another great video about the industry: https://www.youtube.com/watch?v=EyTn_DgfcFE First, hats off to Bob Hoffman for making some bold statements about the industry quite a few of us were thinking but were probably too cowardly to utter for fear some major break-through […]

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