Bring me in when your business or organisation wants to stand out from the competition or you need to figure out why your customer engagement isn't moving the needle forward. Let's make your your organisation irresistible and irreplaceable.
Strategy | SERVICE MAPPING |
Research | Design | Branding
LET'S MAKE GREAT STUFF PEOPLE WANT MORE OF
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THE BIG PICTURE MATTERS
And, I'm a bit obsessed with people.
I help businesses attract and keep their customers or clients by looking at the full picture of where the human element comes into the picture.
From the first time they see your logo to getting them to come back post-purchase. It’s discovering what you may be missing - from brand, to messaging, to product features, to CRM, to commercialisation to internal operations.
I help find the new opportunities and all the stuff that REALLY needs to get fixed to get ahead.
PROOF IN THE PUDDING
Paying attention to what people want and also how your brand fits into their life, pays...
GUMTREE
Using customer mindsets to turn around a struggling product.
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Bump in user engagement
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Increase in revenue
Research on User Mindsets helped galvanise the Product, UX, Tech and Commercial priorities that were focused on turning around the trajectory of the Pets vertical. By knowing what information users valued most, whether they were a breeder / seller or buyer, informed which features and fixes we needed to boost engagement and revenue within this struggling area of the product.
RACING POST:
Lifting revenue and article reads by listening to a new audience.
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More news articles read
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Increase in betting revenue
Qualitative research into how fans of the Racing Post engaged with the news and betting content vs their betting habits online led to massive improvements to the betting flow, making odds comparison and bookmaker login easier and more fluid. These isights also informed design and taxonomy changes within news, making Racing Post's expertise easier to understand and apply to betting within the app.
HIRE ME FOR:
Service design and operations alignment
Go through ALL of your business’ customer touch points to help highlight areas of opportunity and improvement, help define who in the company owns what, and provide direction on how to bridge the digital with the physical parts of your business.
Customer / user insights assessments
Go through the data and insights you’ve been using or commission new research and contextual inquiry to discover new or missed opportunities buried in the nuance. Then take those insights through a Human Centred Design lens and filter them through KPIs.
Product and CX / experience design
Both leading and providing hands-on design for digital products or larger experience projects, collaborating with all teams involved to put out the best, most engaging product and experience they can within the restraints given.
Alignment for company positioning
Getting every part of your business on the same page by ensuring your branding, messaging, products and services all feel like they're coming from the same company. (P.S. I'm an ace at big rebrand implementations!)
PAST CLIENTS
Location
London, UK
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2025. All rights reserved.