Strategy | Design | Branding | Creative Leadership
End-to-End Customer Centric Solutions
I think. I strategise. I design. I deliver.
Engagement-Led Design
Able to roll up my sleeves and design “the things” or lead a team to execute with excellence. Blending research, user data and user needs with business goals to create engaging, effective customer and product experiences across multiple channels. Translating a brand from offline marketing assets to conhesive digital experiences and optimising implementation for speed and scale.
BRAND COHESION SPECIALIST
An expert at shaping brand position and assets to capture USPs and company values. Ensuring brand assets work across all media and customer touch points, accessibly. Translating a brand from offline marketing assets to digital touchpoints and optimising implementation for speed and scale for multiple multi-national brands and products portfolios.
HUMAN FOCUSED STRATEGY
Strategising, creating, directing, designing and evolving full digital experiences with a user-centred, research backed approach. Utilising hands on and AI methodologies to innovate and optimise. Collaborating with product, tech, content and marketing on ways to ensure quality and consistency across the full customer experience.
CREATIVE LEADERSHIP
A proven track record of providing strong creative vision, strategy, structure,and process management for digital product design and research teams. I enjoy and excel at managing creative teams for optimum performance, creativity, productivity and output through direction, mentoring and advancement oppportunities.
A project consisting of high level strategy, company ops, rebranding and hands on design: A centrepiece of a project involving overhauling the user experience to have more customer input and validation, while also pushing Racing Post to revolutionise how the entire business worked with digital product, design, research and content. The result would affect process, strategy and our customer knowledge in significant ways with positive effects on revenue and customer insights.
Case Studies
Hands-on design: TrailLink’s user experience was lagging behind competitors, causing their paid subscription revenue to suffer. This very lean project focused on bringing TrailLink up to competitive modern standards while also showcasing their USPs.
Hands-on design + Design direction: A new product aimed at a new audience for the Racing Post. Creating an easy-to-scan form and compelling data visualisation in digital and print, Racing Post launched one for their most successful products.
Hands-on design + Design direction: Bringing consolidation and sanity to a tech platform and customer experience that had been pulled in too many directions after several company acquisitions and a recent global rebrand.
A POC project to test how well multiple squads could coordinate on a sweeping initiative at speed while also utilising new user mindset research and quick fire insights to build features for a user set they had yet to monetise.
A case study centred around bringing in and building up a research function in one company and re-gearing how UX research worked at another to help make key users insights understandable, actionable and valuable to the business.
Raising a company’s design and user research maturity at a fast enough pace to take on a massive digital transformation piece, that would affect nearly the entire company, is no mean feat. Here were the challenges and my approach.
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– Alex Woodhams, CPO of Spotlight Sports Group
Location
London, UK
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