Digital Product Design and Creative Leadership

Emotional + Rational


A proven track record of providing strong creative vision, strategy, structure implementation and process management for digital product design and research teams. I enjoy and excel at managing creative teams for optimum performance, creativity, productivity and output.


Strategising, creating, directing, designing and evolving full digital experiences with a user-centred, research backed approach. Collaborating with product, tech, content and marketing on how to ensure quality and consistency of design across the full customer experience.

Product design

Blending user data and needs with business goals to create engaging, effective digital product experiences across sites, apps and beyond. Translating a brand from offline marketing assets to digital product and optimising how it can be implemented quickly, at scale.

The centrepiece of a project involving overhauling the user experience to have more customer input and validation, while also pushing Racing Post to overhaul how the entire business worked with digital product, design, research and content. The result would affect process, strategy and our customer knowledge in significant ways.

Case Studies

A case study around reorienting a new brand to be more accessible, consistent and flexible while constructing new designs and systems with a brand new, every growing, every changing multi-discipline team.

Raising a company’s design and user research maturity at a fast enough pace to take on a massive digital transformation piece, that would affect nearly the entire company, is no mean feat. Here were the challenges and my approach.

– Alex WoodhamsCPO of Spotlight Sports Group

Let’s Work together

I am currently in a contract, but contact me for future contract or permanent work.

7 + 12 =


London, UK


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